Emails and Overlays for Magine TV
During my time working as a Marketing and CRM Consultant at Magine TV, I narrowed down my work focus to creating short and sassy emails and overlays. Besides the weekly TV-tip newsletter, emails had the purpose to activate and win-back users while keeping them informed about product updates.
Overlays were used to engage users, highlight features and introduce new functionality. As Overlays were used in the browser application as well as on mobile devices, shortness was of the essence. I worked for Magine in both English and German.