Poet - UX Writer - Content Strategist

Nicole Alexandra Michaelis

I create compelling UX copy and content that converts based on experience, observation, and data.

I've worked with amazing clients such as Spotify, Hyper Island, SAS, Doberman, iZettle, and the Chan Zuckerberg Initiative. I've helped them with their strategy, UX writing and content development.

I teach content marketing at Berghs School of Communication, UX Writing and Storytelling at Hyper Island, and host the popular Content Rookie Podcast.

This is what I've done

View talks and workshops

Why am I doing this?

I believe that words are powerful. They can make people feel seen and spark action. As a kid I was obsessed with finding the lost ark (thanks, Indiana). Now I know I've always had it. By telling meaningful stories, you can impact, make-believe, attract, and convert.

I'll show you how.

This is what I'm really good at

UX Writing
Copywriting
Content Strategy
Content Marketing
Conceptualization
Teaching the above

This is why I'm good at it

I'm native in English and German and fluent in Swedish.
I really love words. I write poetry and short stories in my free time and have published a poetry collection. I read dozens of books every year.
I have over 12 years of experience writing for marketing and design teams.
I have a Master of Science in Marketing, a BA in Business, and a pre-diploma in Engineering. I also took courses at Hyper Island.
I teach Content Marketing at Berghs.
I'm unafraid and love to disrupt. I won't be shy with ideas - we'll create something awesome together.

This is what my clients say

Nicole quickly grasped our strategy and how to transform that into tactical work. Since she has an extremely broad digital skillset and a strong ability to both initiate and drive things forward she has been helping us with a variety of projects and assignments, all of whom she has done splendidly. I strongly recommend Nicole!

Katarina Nilsson

CMO at &frankly, Stockholm

I really appreciate Nicole's efficiency and way of cutting straight to the point. In addition to being an excellent writer, she is a valuable team member. 5/5 would work with her again.

Ilona Kuusela

Managing Consultant at Columbia Road, Helsinki

Nicole works hard, delivers on time, delivers excellent results and is fun to work with. In a short time, she learned most things there was to learn about our product and space, and delivered spot on insights to our business.

Erik Rothoff Andersson

CEO and Founder at Feeder, Stockholm

Nicole manages her work independently while delivering relevant, transparent reports on a regular basis. She communicates quickly and clearly and has helped us more than double unique visitors to our site in less than 6 months.

Christoph Noé

CEO at The Art Gorgeous, China

We have been remotely working with Nicole for more than 6 months. She has never missed a delivery or failed to schedule time or meetings. I am utmost satisfied to work with a person who becomes a part of your team rather than staying a by-standing consultant. Especially, when the works she does leaves no room for doubt.

Tomas Zouza