Content Strategy and UX copy for Along
Along is a digital reflection tool that makes it easier for educators to check in one-on-one with each student. Along is part of the Chan Zuckerberg Initiative.
My role: Content Strategist and UX Writer
Engagement length: 14 months
Scope: I was the sole Content Strategist/UX Writer for Along and worked on the entire product and website. However, I will only be sharing the educator onboarding as an example here.
Teacher onboarding experience for Along
Audience: Teachers (middle school)
What?: This is the onboarding flow for teachers that first sign up.
Stakeholders: Design team, Marketing team, PM, Teachers (via extensive User testing)
Goal: Launch V1
Challenges: How can we make onboarding as fast and easy as possible while also ensuring we keep up with legal constraints (such as informing guardians) and explaining core concepts such as how reflections work?
Basic process: Develop Tone and Voice > User research > Plan > Design/Copy > Prototype > Test > Design/Copy adjustments > Test > Copy adjustments
Medium: Web app, Website, Resources, Presentations, Messaging
Outcome: Increased onboarding completion by 26%.