Nicole Alexandra Michaelis

Doberman

From concept to final copy: SALLY

Project: I helped with the copywriting for SALLY, Doberman's new sustainability initiative. SALLY by Doberman and EY is an initiative to help bold brands become future-fit. I helped with copy for the website, sales, press and concepts.

Challenge: How do we show the world's top corporations that we're not just any consultancy while keeping our mission to the point? How do we spark action with every word?

Audience: Executives at large corporations globally.

Medium: Website + Presentations

Process: Brief > Workshop > 5 iterations > Testing > final copy

Tonality drivers: To the point, actionable, no bullsh*t.

Visit SALLY

Sample concepts

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Final copy

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