From concept to final copy: SALLY
Project: I helped with the copywriting for SALLY, Doberman's new sustainability initiative. SALLY by Doberman and EY is an initiative to help bold brands become future-fit. I helped with copy for the website, sales, press and concepts.
Challenge: How do we show the world's top corporations that we're not just any consultancy while keeping our mission to the point? How do we spark action with every word?
Audience: Executives at large corporations globally.
Medium: Website + Presentations
Process: Brief > Workshop > 5 iterations > Testing > final copy
Tonality drivers: To the point, actionable, no bullsh*t.