Nicole Alexandra Michaelis

Hyper Island

At Hyper Island, I worked full-time as a Digital Marketer with a content focus for 1,5 years.

My focus at Hyper Island was to attract students to long-term programs. I conducted market research to ensure target audience needs were met with the offering and advertising.

My role: In-house Digital Content Marketer

Engagement duration: 2 years

Project: I developed a content strategy that was focused on engagement and a sense of community. I created an average of two articles a week, often based on interviews with students or collaborators. I was also responsible for email communication, paid media and ads, as well as website copy.

Purpose: Hyper Island is the leading school for digital business and design and has hubs in Stockholm, New York City, Singapore, Manchester, and Sao Paulo.

Audience: Freshly graduated students looking to get into the digital field (YH programs), anyone looking to build on their current career (Masters).

Outcome: Increased applications in the Recruitment team by 25% the first year, launched a new website with 18% increase in traffic.

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I created content for the course pages. screenshot 2021 08 01 at 19 15 30
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I wrote posts for the blog to support recruitment. screenshot 2021 08 01 at 19 15 46

Examples of my content for Hyper Island:

The Reversed Mentorship Program
— "In Karlskrona, Hyper Island truly is your main focus."

— Hyper Island's Journey to the first ever Kids Summer Camp

— Why the part-time MA in Digital Management is a collaborative program

— "I've experienced so many great things here, I can't even remember them."

— A brief introduction to the Theory of Process Design and Facilitation

— The Hyper Island Way – Lead, collaborate, and develop

— "It's not a golden ticket, but it will help you get a foot in the door."