At Hyper Island, I worked full-time as a Digital Marketer with a content focus for 1,5 years.
My focus at Hyper Island was to attract students to long-term programs. I conducted market research to ensure target audience needs were met with the offering and advertising.
My role: In-house Digital Content Marketer
Engagement duration: 2 years
Project: I developed a content strategy that was focused on engagement and a sense of community. I created an average of two articles a week, often based on interviews with students or collaborators. I was also responsible for email communication, paid media and ads, as well as website copy.
Purpose: Hyper Island is the leading school for digital business and design and has hubs in Stockholm, New York City, Singapore, Manchester, and Sao Paulo.
Audience: Freshly graduated students looking to get into the digital field (YH programs), anyone looking to build on their current career (Masters).
Outcome: Increased applications in the Recruitment team by 25% the first year, launched a new website with 18% increase in traffic.
|I created content for the course pages.|
|I wrote posts for the blog to support recruitment.|
Examples of my content for Hyper Island:
— The Reversed Mentorship Program
— "In Karlskrona, Hyper Island truly is your main focus."
— Hyper Island's Journey to the first ever Kids Summer Camp
— Why the part-time MA in Digital Management is a collaborative program
— "I've experienced so many great things here, I can't even remember them."
— A brief introduction to the Theory of Process Design and Facilitation
— The Hyper Island Way – Lead, collaborate, and develop
— "It's not a golden ticket, but it will help you get a foot in the door."